WrestleMania is a professional wrestling pay-per-view (PPV) event, produced annually between mid-March to early April by WWE, an American professional wrestling promotion based in Connecticut. WWE first produced the event in 1985 to be its premier annual event, and has since produced thirty editions, with the thirty-first to be held in Santa Clara, California in March 2015, and the thirty-second to be held in Arlington, Texas in April 2016. WWE regards WrestleMania as its flagship event due to it being the most successful and longest-running professional wrestling event in history, and accordingly schedules multiple heavily promoted matches to generate a high buyrate. It is considered to be WWE’s Super Bowl equivalent. WrestleMania was conceptualized by WWE owner Vince McMahon, while long time WWE ring announcer and WWE Hall of Famer Howard Finkel is credited with coming up with the name “WrestleMania” in 1984.