Johnny Reed McKinzie, Jr. (born March 31, 1986), better known by his stage name Jay Rock, is an American rapper from Watts, Los Angeles, California. Growing up in Watts, known for its low income, gang infested and drug infested streets, Rock ultimately chose to take rapping over street life after Anthony Tiffith, CEO of independent record label Top Dawg Entertainment, found Rock in 2005 and signed him to his label after hearing a verse of his. Rock, alongside Top Dawg, worked with Warner Bros. and later Asylum Records, but after both mergers fell through, the label linked up with Strange Music, after Tech N9ne, rapper and founder of the label met with them.
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