Shake Shack is a fast casual restaurant chain based in New York City owned by the Union Square Hospitality Group (USHG). It started out as a food cart inside Madison Square Park in 2000, and its popularity steadily grew. It eventually moved to a stand within the park, expanding its menu from New York-style hamburgers to one with hamburgers, hotdogs, fries and its namesake milkshakes. Despite initial growing problems with quality control and complaints regarding its french fries, it has been consistently well reviewed in the markets it has expanded into. It is now the largest asset in USHG’s portfolio, doing business in several states in the United States and a growing international presence.
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