Josef Edwin “Joe” Weider (pron.: /wiËdÉr/) (November 29, 1920 â March 23, 2013) was the co-founder of the International Federation of BodyBuilders (IFBB) along with brother Ben Weider and creator of the Mr. Olympia, the Ms. Olympia and the Masters Olympia bodybuilding contests. He was the publisher of several bodybuilding and fitness-related magazines, most notably Muscle & Fitness, Flex, Men’s Fitness and Shape, and the manufacturer of a line of fitness equipment and fitness supplements. In 1995, he appeared in the Charlton Heston and Peter Graves film, America: A Call to Greatness, directed by Warren Chaney.
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