SkyMall

SkyMall is a specialty publishing firm headquartered in Phoenix, Arizona. SkyMall produces a quarterly in-flight publication, SkyMall, with an annual circulation of approximately 20 million copies distributed in airplane seat pockets. SkyMall is a multi-channel, direct marketer offering products through direct marketers and manufacturers through its SkyMall catalog and website, skymall.com. The SkyMall catalog is seen by approximately 88% of all domestic air passengers in the United States, reaching more than 650 million air travelers annually.[citation needed] In 2012, SkyMall was purchased by Najafi Companies, the largest private equity firm in Arizona.