HBO Now is an over-the-top subscription video on demand service to be operated by the United States pay television network HBO. Officially unveiled on March 9, 2015, the service will allow subscribers on-demand access to HBO’s library of original programs, films, and other content on personal computers, smartphones, tablets, and digital media player devices. Unlike HBO Go, HBO’s online video on demand service for existing subscribers, HBO Now will be available as a standalone service and does not require a television subscription to use, thus targeting cord cutters who use competing services such as Netflix.
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